Research Article
Effects of Sales Campaign Strategies on Customer Patronage of Nigeria Breweries Products in Jos South LGA of Plateau State
Issue:
Volume 9, Issue 2, June 2024
Pages:
30-49
Received:
23 April 2024
Accepted:
23 May 2024
Published:
20 August 2024
Abstract: Customer patronage is borne out of a longing to be focused on a specialist co-op either founded on its administration quality or seen administration esteem. Albeit a few scientists have proposed that what decides a client's decision of choosing or disparaging items varies from one country to another as well as from one district to another because of contrasts in social, ecological and financial elements. The review analyzed the impacts of deals advancement methodologies on client support of Nigeria distilleries items in Jos South LGA of Level State. The review utilized a semi-organized survey planned with a 5-point Likert scaling. 143 duplicates of the survey were circulated among the respondents, who were sub merchants of Amstel Malt in Jos South LGA of Level State. The information gathered was dissected utilizing various straight relapse. The discoveries delighted that there is a huge connection between deals advancement procedures aspects (premium item, gift, extra-item and scaled down cost) on client support, implying that deals advancement techniques significantly affect client support. The review presumes that Nigeria bottling works ought to build their concentration and keep up with the level of the deals advancement methodologies (premium item, gift, extra-item and scaled down cost), since it impacts client's support. The review suggests that Nigeria distilleries ought to direct investigations to assess various degrees of allure of the markdown base advancement. Furthermore, that administration ought to execute extra-item methodologies that will empower clients see them as particularly unique and drive most extreme support.
Abstract: Customer patronage is borne out of a longing to be focused on a specialist co-op either founded on its administration quality or seen administration esteem. Albeit a few scientists have proposed that what decides a client's decision of choosing or disparaging items varies from one country to another as well as from one district to another because o...
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Research Article
Assessment of the Level of Utilization of Immunization Services Among Nursing Mothers in Some Local Government Areas of Benue State, Nigeria
Efukun Emmanuel Musa*,
Gentle Samuel Kitoye
Issue:
Volume 9, Issue 2, June 2024
Pages:
50-56
Received:
11 July 2024
Accepted:
14 August 2024
Published:
30 August 2024
Abstract: The study investigated the level of utilization of immunization services among nursing mothers in some local government areas of Benue state. Descriptive cross sectional research design was adopted and multistage sampling procedure was employed. The questionnaire for the respondents titled assessment of the levels of utilization of immunization services among nursing mothers (ALUISNM). The study population consists of 1,500 nursing mothers in selected LGAs of Benue State. Mean, standard deviation were employed to analyze the data obtained from the respondents, while the null hypothesis was verified using the t-test of ANOVA. It can be deduced that the height of utilization of immunization services amongst the nursing mothers in Benue State is fair. The result that 765 (54.3%) utilized immunization services against 670 (45.7%). The result pointed out that there is high level of utilization of immunization services among women with secondary education (57.6%) followed by those with tertiary education. Based on socio economic status immunization were utilized more by women who are unemployed and self-employed with (56.0%) and (55.3%) respectively. Based on location of immunization services, utilization was more by the urban women (60.0%) than semi urban and rural women. Also based on religion utilization of immunization is higher with those of Islam traditionalist than the Christians. The utilization of immunization services and factors such as socio-economic status [F(2,(1462) = 1.139, p>0.05], location [F(2,(1462) = 2.249, p>0.05]. and religion [F(2,(1462) = 0.528, p>0.05] showed no verifiable significance differences. But there was a significant difference with regards to education [F(3,1461) = 15.773, p<0.05]. Conclusively, there was positive level of utilization of immunization services from the study and therefore recommended that issues like location of health facilities, awareness, education etc should be addressed.
Abstract: The study investigated the level of utilization of immunization services among nursing mothers in some local government areas of Benue state. Descriptive cross sectional research design was adopted and multistage sampling procedure was employed. The questionnaire for the respondents titled assessment of the levels of utilization of immunization ser...
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,
Arinzechukwu Jude Okpara*
